RIFT SUCCESS Introduction

Background Music


Sunday, November 28, 2010

Shake Things Up! By Jaxi West

Unique - Redefined in N.Y.

There aren’t many individuals who really strike me as 100% unique. But I met one of those individuals today, 10/28/10. And while this very impressive person runs what many would tag as an ‘ordinary corporate business’, the CEO behind this company is anything but ordinary.

In fact, he is outstandingly unique! The stage is his - I have determined he has outdone me in a few areas :) I also think he is the perfect example of what many can do in their world to “Shake Things Up!” So I am honoring him and his business genius in this “Shake Things Up!” Newsletter.

I can almost guarantee after reading this, you will be armed with a serious edge. An edge that will focus on a key aspect to living a vivacious, enriched life, being a mover & shaker, and to having ultimate success in business.

That edge is distinguishment.  Separating yourself from others. Clearly displaying/showing/defining everything about who you are & what you stand for, or what your business is about - apart from everyone around you, in your industry, in the world.

This is not an easy task, as it requires quite a lot of ‘knowing thyself’ and having exceptional confidence to move boldly around with this uniqueness. And it requires enormous creativity both in thought, and in how you get your consistent message of You/Your Business to others. But this man shows it can be done.

So don’t just read this. As you read this, start to seriously challenge yourself by asking: “what could I do to leverage my distinction quickly?”

Really “Shake Things Up!” and aim for tomorrow, or perhaps this week or definitely within this month.

And just keep working on crafting your distinguishing elements in creative ways until it satisfies your perfection level. (Rounding it out, mine was 5 years & still going :)) And don’t forget to stay open-minded to allowing it to expand over time as you advance or mature or as your business grows, and as the years go on in the world.

Junior Sanchez started with his name. Junior stands for something but it’s not like any typical name which has an age old meaning behind it. It stands for what he does in his business. “Jointly Uniting.... (I’ll give him the honors of telling you the rest himself)

This alone is brilliant, and it’s quite powerful! His business is more than just his name, like my personal name and my company name, Jaxi West Companies. He is his business and his business is him. There is really no separation - he lives & breathes it. He believes so much in what he does and what he offers others, he unequivocally puts his name behind it - so far as he built his name around it!

He smokes me in unique ideation here! I would never have thought of this and I am actually a really big creator and user of acronyms - (as you experienced from the 1st “Shake Things Up!” Newsletter) because they are catchy and easy to remember (sans the U.S. Gov’t acronyms). 

His company has 2 websites, one ‘official site’ and then a webs.com site. Not sure which came first or if he will ever drop one, but I decided to take a look at the second one (webs.com) out of curiousity.

“WOW” is what came out of my mouth twice and “‘oh, man, this guy’s genius” once, as I was clicking on the links on the site and the pages were opening.

This CEO did more than just brand his image with a fancy logo or tag line. He went 1000 steps beyond that. He sort of went about it like a musician who launches a music career.

He incorporated music and clothing into building his global image. He took two non traditional venues (as it would be viewed in the ‘corporate world’) and made this a part of his entire branding process.  He should be my Spokesman for “Shake Things Up!”

Now, if I told you what this guy does, you’d be very surprised at how all this creativity came about from a company that really falls under HR. To me, that area is relatively mundane, HR in general.  But, that is my personal perspective and not meant to pass judgement. I’d say the same thing about finance. But, I know HR is absolutely relevant and crucial to many companies, so I am not negating it.

What I am saying is - it would be one thing if this guy’s business was ice cream or bungee jumping, but it’s not. So it really impressed me how creative he got with all this.

Like I stated above - I would tag his business as a ‘necessity of traditional business’. His business is essentially recruitment and placement. Those looking for a job and those who have jobs are the folks he interacts with daily.

So how does music and clothing come into this? Or why would he choose to do this? It’s not like the shirts are going to make him wealthy, and the music isn’t for sale (it’s actually a video).

So, I can only surmise the music and clothing is a way to capture the younger Generations. The other presumption I have -outside him just being brilliantly creative - is he is on a massive mission (you understand this once on the website).

For the industry he is in, and where we are in reality in the job market and economy (Absolute Truth #s: 18% unemployed /30 Million Americans without a job), I would say this is more like a Movement.

Movement’s are often accompanied by clothing, music, etc.- a way to spread your message to others, make it fun, grab attention, etc. But maybe none of this is his reasoning - this is all me just ‘knowledge guessing’. So I will leave it up to you to decide - or just pick up the insight and keep it in mind when you are thinking about that question I suggested earlier: “what can I do to establish or leverage my distinction immediately?”

So here’s where the music comes into play. On his webs.com site, the viewer is informed about his company in a video that has some pretty wild & unique music - but the music is 100% appropriate. I actually thought maybe he asked a band to write the lyrics for his company. That’s how much it meshes.

Another link he had on his webs.com site was ‘shop’ - I immediately clicked on it - thinking ‘what could he really sell?’ I instantly thought it was a book or something that was Infopreneurial (selling his knowledge), but I was wrong.

He sells t-shirts with his company name and different messages and pictures (depending which shirt) that you can purchase. Now at first one might think, who would wear something that is someone else’s business name? But think about it, you do it daily most likely, a Nike shirt, or music band’s shirt, so perhaps he thought: “why not Corporate America’?”

It took me a moment to think about why he would do this in the recruiting field, again, this isn’t like selling the new widget or even a nifty tech product like Apple does. But I then quickly realized he was willing to play a little because he is so confident in his business and himself, he believes his name can be as big as FedEx one day perhaps.

He thought big and he didn’t wait until he got big to do something about it. This was something that I learned very early on in my sales years thankfully: to think BIG and act BIG immediately - that day even - ‘as if’. As if you are Big! And the other golden rule is to always think global, not local. Even if you don’t think you will be - with the internet you now easily can be.

Okay, so up to now I have been painting a pretty mundane picture of his industry - recruiting and placement - again, probably from my own personal opinion on the field. Note: I was in this field for a brief stint when I lived in Southern Virginia, so I feel I can share my opinion openly, because I also fully acknowledge it’s importance.

But Mr. Sanchez didn’t just set up a typical recruiting and placement business. That again would have been too boring for this advanced thinker. He also didn’t declare a speciality on what industry or professional level he would work with, he works with everyone.

But what he did do, was create his niche in another way. He decided to work with prison programs - working with and placing ex-offenders.

He took on one hefty challenge - but it’s most likely because he believes everyone is entitled to 2nd chances. You really don’t get involved in the prison programs unless you are truly dedicated, as there aren’t many who do, so those that say they want to, are heavily counted on to come through and make a difference (no matter what aspect of a prison program you get involved in). So it’s about your word and your reputation.

He is also ideal to be the one to do this type of program. From going through his websites, you learn he believes in every individual and what each person could bring to a company. So, he incorporated his own personal belief right into this company (as I did with my previous company, BLC). This is what I call being Passion Driven, not Profit Driven. He carved a challenging niche - but one that everyone benefits from.

Society as a whole benefits from this fellow’s business and his dedication to fight for the underdog. The ex-prisoner isn’t falling into recidivism traps, and thus society is kept safer (no repeat crime) and he is helping this individual become a productive, contributing individual instead of one who was costing Americans their tax dollars to support him (in the prison).

So the work Junior is doing in his 2nd Chances Division could also be considered part of his corporate social contribution to his community, state, nation and even the world. This is a true win all around. I’d say this entrepreneur has thought of everything.

Junior Sanchez is carving a path and leaving a spectacular trail...one towards success, leadership, creativity, and harnessing the uniqueness of each individual. I’d be keeping my eye on him, and following his footsteps, if I were you.

Remember, year after year it gets harder to stand out from the crowd, both in business -as more enter the workforce & it’s increasing competitiveness, and in life - as population grows over time & everyone is grabbing for everyone’s time or attention. If you aren’t thinking outside the box and stating boldly who you are, you are not doing justice to your own potential or natural gifts.

Be all of who you are, do what you love, do what you are exceptional at, and be humbly bold (there’s a fine art to this) letting others know about the awesomeness of you and what you can do for others!

If you follow this 4 point rule (my rule), you will always be remembered.  Being remembered is the 2nd biggest key to success. The 1st is your own drive and determination.  This CEO has mastered the 1st, and he accomplished the 2nd with me.

Junior Sanchez breaks rules! And that is what I am all about! So of course, I Love it! I hope this man inspires you, as he did with me, and puts some fire under you - to get you to “Shake Things Up!” in your world and craft your distinctions in who you are or what your business is about and share that message with the world!

If you are intrigued to find out more about his business and this outstanding professional, the one I also believes deserves a dual title: CCO - Chief Creative Officer, see:

Junior Sanchez {LION}
CEO, Founder  Rift Success
http://riftsuccess.webs.com (the video & clothing are here)
Connect with Jaxi:
Share this email:
Contact Jaxi:

Jaxi West Companies, LLC
5680 W. Atlantic Avenue
Delray Beach, Florida 33484

Wednesday, November 24, 2010

Explosive Partnership with Rift Success! By Jaxi West

When choosing companies and individuals I want to align with, part of my selection process includes knowing they can be a valuable resource for prospects and clients. Rift Success is a prime example of that value. This NY based progressive HR firm can help individuals looking for work, and be the #1 choice for businesses seeking great talent.
Rift Success does more than just place candidates with companies. Anyone can do that. Their overarching philosophy behind each match, shapes their entire process from start to finish. This company was built on the owner’s value system, so the individual, not the ‘person with a resume’, is what is most important on the candidate side for CEO, Junior Sanchez {LION}. The level of care Rift Success/Team Success has for each individual is not something I have ever experienced in my occasional prior years when using placement firms.
Mr. Sanchez believes that everyone has something unique and valuable they can offer an employer, and he does his best to make sure those aspects are forefront and matched as perfectly as they can be, to the right employer. With the high unemployment numbers today, candidates are really starting to look the same on paper. It’s those differentiation points that Junior’s Team Success focuses on - no matter how big or small. They present the individual primarily because of who they are as a person; those significant attributes not captured on a resume.
The personal introductions and the way Rift Success stands behind each candidate - doing whatever it takes to help that candidate be prepared before they present them - is another level of care not always seen in placement companies. Rift Success uses this ideal to help prevent turnover, and this along with a thriving business, has earned him an outstanding reputation amongst his clients, colleagues and industry peers.
Jaxi’s Thoughts: “By far, Rift Success is one of my most synergistic partnerships to date. Since our first interaction, conversations have exploded with ideas, challenges and support! We share a lot of the same values; we have dedicated our lives to championing the potential and uniqueness in all individuals. We also think quite the same - progressive, not afraid to challenge and change the norms, always sparking innovation, and are constantly looking for new ways to improve the environment around us in the business community.”
“Rift Success is the surrogate of what Jaxi West Companies is built around - finding the edge, the distinction, the tweak that separates you or your company from others and “Shaking Things Up!” Junior Sanchez {LION} has been doing both since he launched his business. For all the other missions we are pursuing together, I almost wonder how this perfect match didn’t happen sooner. :)”
“Junior is a man beyond his years in vision, brilliance, creativity, and leadership. His energy, drive, focus and dedication has redefined the term ‘action oriented’. His genuineness makes him easily approachable to learn all this from him, and as a true entrepreneur, he is always willing to share and loves to help people. I encourage all businesses and individuals to reach out to him and his business and tap into his world. He’s the center hub everyone gravitates towards in a crowded room, but more humble than anyone in that room.”
“I am proud to stand by Junior Sanchez {LION} in all his endeavors, and I am especially proud and honored to form this Jaxi West Companies/Rift Success Partnership.” http://riftsuccess.com


Wednesday, November 17, 2010

RIFT SUCCESS CEO Embarks On Monumental Crusade

My Fellow Americans,

I find myself quite concerned about the current state of affairs in our beloved nation.  Our economic plunge has lead us into an immense depression and the unemployment rate continues to escalate day by day to heights we have never seen before.  Knowing how desperate these times are as both an American and as CEO of RIFT SUCCESS, I feel it my duty to do something about this immediately.  Our president states that it will take 300,000 jobs filled just to make a positive impact on the economy.  300,000 jobs to make a dent!  Well, if that is the case then I am more than willing to do my part and feel that I need to up the ante.  RIFT SUCCESS, Jaxi West Companies, and I have officially embarked on a mission.  This mission is to place 360,000 Americans back into the workforce in 360 days!  That’s 360,000 jobs in 360 days!  This may be a monumental task, but I know that it will surely change the face of history and the course of our current situation.  Am I crazy?  Perhaps, but as an American, I cannot stand idle and watch without action as this continues to worsen.  Our team will utilize all our resources and find employment for as many people as we can throughout the United States.  

I am challenging businesses of all sorts to join us on this mission.  As our American Business Legacy is now in peril, we as businesses need to stand up and take it back!  If we all join forces, I know we can make our goal of 360,000 jobs filled in 360 days a SUCCESS!  Small business; medium sized business; large business; from the corner deli to Wall Street; from pizza places to the largest manufacturing companies in the regions…I am calling you all to ACTION!  Recruiting agencies, staffing agencies, business owners, human resource personnel, I am calling you all to ACTION!  Let’s unite to create the America we remember, the land of the free, the home of the brave, and the land of opportunity.  In exchange for joining our campaign to strike at the very heart of the unemployment epidemic, I offer you the following:

  • 1)      Free Promotion of your brand on our website. 
  • 2)      Exposure throughout all our networks so they know you are an integral part of this mission.
  • 3)      Phenomenal candidates to fill your open positions that will take your business to new levels.
  • 4)   The opportunity to walk the walk instead of talk the talk, and make a difference in the world.
  • 5)   The pride to know that as an American Business, you are contributing to America and all American people.
Recruiters, staffing agencies, I request that YOU especially, partake in this endeavor for it is what you do every day.  It is the foundation of your profits and the essence of your efforts.  There are no fees to join us, there is no hidden pitch, it is as simple as letting us know who you are, sending us your company logo, and setting up a schedule to let us know how many people you’ve placed in the workforce, and where.  Business small to large, you as well, it’s the same, let us know who you are, give us your brand logo, and let us know how many candidates you’ve hired.  We can set it up for you to report weekly, monthly, quarterly, any way that it doesn’t interfere in your business practices.  It’s all as simple as an email.  RIFT SUCCESS, Jaxi West Companies, and I are here to fill 360,000 jobs in 360 days America, and all we want to know is who’s with us?  This is our challenge, this is my challenge, make it your challenge and let’s make our URGENT CHANGE 360 campaign a SUCCESS!


Chief Executive Officer

Sunday, November 14, 2010

RIFT SUCCESS & Jaxi West Companies – A Partnership For SUCCESS

At RIFT SUCCESS it is our core belief that all business should be conducted efficiently, ethically, and professionally. These values are the driving force behind all our endeavors, and they lead the path for us to take great pride in accomplishing our missions, establishing our goals, and solidifying our partnerships. In an effort to continue our positive progression in the marketplace, we are honored to welcome Jaxi West Companies into the Team SUCCESS Family. As a partner, Jaxi West Companies injects a new essence into the RIFT SUCCESS model through Jaxi West’s own SUCCESS principles. An enigmatic, energetic, brilliant, and enthusiastic organization that strategically teaches any business it interacts with, how to harness its power and utilize its resources for maximum results.

“We are absolutely thrilled to add Jaxi West Companies as a partner,” says RIFT SUCCESS COO Jennifer Rasbach, “their drive, passion, and experience are a terrific addition to our organization.”

We caught up to RIFT SUCCESS CEO Junior Sanchez {LION} to get his personal take on the partnership, to which he responded, “I could not be happier with this union. Jaxi is an absolute delight to work with. She is the most dynamic, charismatic, brilliant, insightful, inspirational, motivational, knowledgeable executive I have ever had the pleasure of working with. Her phenomenal perception, business prowess, industry diversity, professional mastery, communication finesse, project ingenuity, and networking dominance exemplify the very core of business and I am honored to know her. As her tagline so boldly states, “Not ‘Just’ a Business Consultant,” no truer words have been spoken; Jaxi goes well beyond the business coaching arena, she is a mentor, a facilitator, an expert, a master artist of her craft.”

About Jaxi West Companies, LLC

This business began in April 2007 with the underlying mission of empowering significant, sustainable change in undeveloped nations and championing those nations; primarily Africa. From April 2007 - December 2009, the business was called Building Lucrative Connections ~BLC. The company closely tied into the owner's beliefs and values and had been structured around that system.

In January 2010, Jaxi restructured her business model and in April 2010, 'officially' relaunched with her new personal name, Jaxi West. Jaxi's focus is now on helping Entrepreneurs, SME's, Government, Associations, Community Based Organizations & Non-Profits in an Executive/Business Consulting and Coaching realm. Jaxi's services also include helping individuals in the same manner, as a personal coach.

Jaxi has a B.A. in Criminal Justice, a B.S. in Hotel/Restaurant & Business, a Paralegal Certificate, & is a Certified Life Coach. She holds a TS Clearance until Sept. 2011.

Jaxi West Companies, LLC is a green and social contributing company rapidly making its footprint globally. This is done through monetary donations, time and contribution, and in leveraging power by sharing knowledge to help spread awareness and expand minds globally. Jaxi West Companies, LLC is an international business formed as a Virginia, USA LLC. Headquarters are in Palm Beach County, Delray Beach, FL.

Meet Jaxi West…

An energetic, optimistic, dynamic, savvy entrepreneur who leads with vision, influence, inspiration & sustainable strategy.

For over 20 years, Jaxi West has been working in a variety of industries holding different, advancing positions across the United States. Her experience became global when she started her own business in April 2007, when she was working privy investment projects in emerging and developed nations, such as Africa, Central America, UK, Mexico, Europe, etc.

Jaxi's Experience
Jaxi has been involved in the investigation (and legal) industry since the late '80s, and has moved throughout the segments - private, covert, public, government, civil and criminal - over her combined 17 years experience in this field.

Jaxi also has close to 25 years experience in the business environment. The predominance of Jaxi's experience is in administration, sales, marketing and management with small and medium size companies, a handful which were start-ups.

A valuable lifetime business experience, although non-positioned, was the insightful learning gained from years of sharing and questions with her grandfather about his company - a company he started from scratch with very little, and built into a multi-million dollar business, a leader in his industry.

It is through all this experience coupled with building and cultivating a vetted, elite global network over the years, that inspired and leveraged Jaxi to build and grow three companies and now her fourth: Jaxi West Companies, LLC.

What Jaxi West Can Do For You
Jaxi West Companies, LLC offers Entrepreneurs, SME's, Government, Associations, CBOs, and Non-Profits a full range of of Executive/Business Consulting and Coaching Services catered specifically to each company, agency or organization. Jaxi West Companies, LLC also provides customized Personal Coaching Services for individuals, from youths to adults.

Jaxi's approach is simple, yet extremely effective as she helps improve, grow, or transform you, your company, agency or organization with a combination of unique ideas, sustainable strategies and easy to implement, results-focused, powerful solutions. This includes some of the time-tested methods and strategies she has developed over the recent years.

While Jaxi's philosophy behind work is to have fun and enjoy what you do, her primary focus when she works with you is as serious as the nature of business.

What Jaxi Brings To You - Dedication
Jaxi dedicates herself to consistently providing you the edge, the tweak, the intelligence, the tactics, etc. necessary to keep you ahead, separate you from others, and help you thrive - while she establishes the platform for you to be self-sufficient in advancing on your own, once our work together is done.

A Peek Into Jaxi West
Personally, you will find Jaxi's explosive energy, light-hearted persona, passion for life and her positive outlook contagious! Professionally, you will find her sharp-on-her-feet, business savvy, entrepreneurial mindset coupled with her inspiration and influence, insatiable quest for knowledge, and her intuitive vision extraordinarily helpful to you - as you, your company, agency or organization evolve over the years.
The ultimate outcome is truly unlimited when you incorporate Jaxi's Consulting & Coaching Services into your professional or personal world. Her dedication, accountability, ethics and her own personal drive to make things happen, is what makes Jaxi West your best Silent & Strategic Partner In All Your Endeavors!

I love what I do, so let's see what we can do together! If you are intrigued, get in touch. ~ Jaxi West :)


Friday, November 5, 2010

President's Trip To India Signals Positive Change

President Barack Obama’s trip to India is scheduled to officially begin today and is sure to be the topic of the weekend as he arrives in Mumbai on November 6, 2010.  His mission: to solidify trade and economic relations between the two Democratic Nations.  This move comes days after his party suffered staggering defeats in the run for the senate.  As a master of his craft however, President Obama is continuing his campaign trail in hopes of creating a positive change to Indian and American relations.  During Prime Minister Manmohan Singh’s visit to Washington a year ago, President Obama declared the partnership with India as “one of the defining relationships of the 21st century”. The president has repeatedly stated his support for India’s rise as a global power, echoing former national security advisor Condoleezza Rice, who was one of the first to famously state America’s readiness to assist the growth of India’s global expansion. Whether you like the man or not, he knows how viable a market India has in its possession and is brilliant enough to understand that

Read More